Amanda Duff is the founder of Now What HR, a boutique consulting and coaching practice that helps small CPA firms and ambitious professionals navigate what’s next with clarity and confidence.
With over a decade of experience leading HR inside regional accounting firms, Amanda specializes in fractional HR leadership, compliance audits, and process improvement for firms that have outgrown DIY HR but don’t need a full-time HR director. She partners closely with firm leaders to strengthen people operations, develop managers, and align HR strategy with business goals.
In addition to her consulting work, Amanda is a certified leadership and career coach who helps emerging leaders—often CPAs, accountants, and HR professionals—grow into the kind of leaders people want to follow or confidently pivot into their next role. Through her Now What Insiders community and 1:1 coaching programs, she provides practical guidance, accountability, and tools to help professionals turn uncertainty into forward momentum.
Amanda’s approach blends strategic insight with real-world experience, making her a trusted partner for firms and professionals ready to take the next step.