Upcoming Webinar: AICPA 2025 MAP Survey Results – What the Trends Mean for Your Firm
I’m looking forward to the upcoming session “AICPA 2025 National Management of an Accounting Practice (MAP) Benchmarking Survey Results – Trends and Opportunities for Firms” taking place on Tuesday, December 9, 2025 at 1:00 PM ET.
Presented by Erin Hartman, CPA, this webinar will provide an in-depth review of the latest AICPA/PCPS MAP Survey findings—one of the most widely referenced benchmarking tools for accounting firms.
This session is ideal for firm leaders, managers, and anyone involved in strategic planning or practice management. It’s a basic-level, 1 CPE credit hour, group internet-based program with no prerequisites or advanced preparation required.
What to Expect
The webinar will break down key performance benchmarks across firms of all sizes, including profitability, productivity, talent trends, and operational metrics. It will also highlight how economic, technological, and regulatory changes are shaping public accounting today.
Learning Objectives
Participants will:
-
Review the 2025 MAP Survey results, including the top challenges and trends identified across different firm segments.
-
Understand key issues unique to small, mid-sized, and large firms, and how these challenges may affect their own organizations.
-
Analyze external influences—such as market conditions, emerging technologies, and regulatory developments—and their impact on firm performance.
-
Gain practical, actionable strategies and best practices to improve firm operations and position their organization for sustainable growth.
Why This Matters
Benchmarking is crucial for firms trying to evaluate performance, remain competitive, and make informed decisions for the future. This webinar offers the opportunity to compare your firm against national data and uncover areas for strategic improvement.
I’m excited to hear Erin’s insights and discuss how these trends might influence our own approaches to management, talent, and long-term planning.
Is anyone else planning to attend? What benchmarking areas are you most interested in learning about this year?