2020 was unprecedented, marking a year of uncertainty and resulting in rapid cultural and economic change. Despite the impact of COVID-19, some CPA firms were able to thrive. Learn what these firm professionals did differently to generate exceptional growth and profits as Lee Frederiksen, PhD, from Hinge Marketing shares the latest data from his research on CPA firm's client behavior along with recommendations on how your CPA firm can adapt to gain more business.
How are your clients searching for and evaluating professional services firms, and how do you address changes in client behavior and engage your critical key audiences? Find out in this 60-minute MAPCast, 2021 High Growth Study Results, where you will further discover how priorities have shifted for your clients and the key elements of a sustainable marketing strategy.
PAFMs can register without charge and members of PCPS are able to register at CPAFMA member pricing.