Evolve. That's a term accounting firms hear a lot these days. But in the context of services, pricing, technology, and more, "evolution" is often little more than a vague concept - not an actionable plan. In partnership, CPA.com, bill.com and Hinge Research Institute wanted to change that. They surveyed more than 650 accountants and business professionals who purchase accounting firm services, (buyers), to identify benchmarks and emerging trends that capture the current, and future state of the profession. They paid special attention to discrepancies in value perceptions between firms and buyers; and coupled with survey data on the leading challenges of these businesses, they believe this information can help accounting firms identify areas of opportunity to leap ahead of the competition.
The survey results suggest that buyers have shifting expectations for their accounting firms. Firms that are able to rise to meet these expectations face a significant opportunity to strengthen their position in the marketplace. Doing so will require embracing the benefits of emerging strategies around pricing, technology, services, and more to create lasting, mutually beneficial client relationships.
In this 60-minute MAPCast, Lee Frederiksen will explain how this study identifies the trends and benchmarks firm leaders need in order to make smarter, more informed decisions as they move to meet changing client expectations. It also includes insights informed by these partners' decades of experience working to understand the needs of the accounting profession and the clients they serve. The goal of these partners? To provide CPA firm managers with the foundation of insight you need to thrive as our profession continues to evolve.