Inside the Buyer's Brain

When:  Dec 16, 2020 from 2:00 PM to 3:00 PM (ET)
Associated with  All-Member Community
What was considered a predictable client’s journey at the beginning of 2020 no longer exists today. As the marketplace shifts, the behavior of an accounting firms' clients changes. Hinge’s ongoing research on clients and firms tracks those changes — and how to use this information to help CPA firms and those within the firms responsible for business development win more business.

Lee Frederiksen will share the latest data on CPA firm clients in this 60-minute online event. In MAPCast, participants will explore how clients feel about their accounting firms, their top challenges, and how they search for CPAs, and so much more.


Online Instructions:
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CPAFMA Headquarters
(937) 222-0030